Although exact details are yet to be revealed, Nothing Co-Founder and CEO Carl Pei said in a blog post that the Nothing Ear 1 will combine “transparency, iconic form, and refined functionality” to bring a distinct offering. A teaser image suggesting the design of the Ear 1 TWS earbuds has also been released online.
“We don't try to dress it up with a fancy name,” Pei said. “Nor do we want to sit around debating said names. We let Ear 1 speak for itself.”
The entrepreneur who grabbed many eyeballs with launching new OnePlus smartphones until last year also said that the Ear 1 was only the beginning — hinting at the plans for launching some other product categories over time.
On why Nothing chose to go with the earbuds initially, Pei said that decision was taken as “we love music, podcasts, and audiobooks.”
Nothing is yet to provide concrete details about the Ear 1 earbuds. Nevertheless, the company suggested a transparent design in a teaser posted in March. It could be a result of its partnership with Stockholm-based Teenage Engineering.
The company also confirmed to Gadgets 360 that apart from their debut in other markets, the earbuds will launch in India in June. However, the exact launch date is yet to be announced.
That being said, just like many other companies, Nothing seems to have India as a key market on its roadmap. It recently appointed former Samsung executive Manu Sharma as its chief in the country. The London-based company is also hiring local talent in the country, including for a position to kick off its online sales strategy in the Indian market ahead of the formal launch.