The Ikorodu Bois are a group of brothers and one cousin and have gained notoriety for remaking scenes from famous Hollywood scenes and music videos.
In a statement made available to The Punch, Netflix revealed that its campaign is targeted at fans of the company who not only love watching but recreating scenes from Netflix movies.
The statement reads;
“Netflix’s wide reach has woken up a new generation of global film fans, allowing them to discover more diverse perspectives, see themselves reflected, and inspiring new forms of movie-love.
“Once a year, the Oscars pierce the culture and put movies on our collective minds, and this year, we are putting the spotlight on the Ikorodu Bois to remind movie fans that fans are the most important part of the movies.
“The year 2020/21 has been a weird and wonderful year for films and film lovers and our films brought joy and hope to the industry, and more importantly, to fans. In seeing the Ikorodu Bois channel their creativity into remakes/tributes of their favorite movies, we see the joy of being a fan.”
The Vice President, Brand, Netflix, Eric Pallotta revealed the reason for choosing Ikorodu Bois and focusing on fans of the year is to celebrate them for inspiring the Netflix team to make more movies.
“We chose to spotlight the Ikorodu Bois because their style is both charming and unique, using a mix of DIY craft and childlike joy to recreate mega-budget films on a shoestring.
“They first caught our eye when they remade the trailer for Extraction in June 2020. The Bois have followers all over the world because their passion for entertainment is infectious and they remind us of that feeling we had when we fell in love with movies as a kid.”
The Director of the Ikorodu Bois, Babatunde Sanni, said, “We love movies because they give us the inspiration we need, put us in the best mood and allow us to get a glimpse into the lives of amazing people.
“The reason why we do what we do is for the love of movies and we want to show the world that things can be achieved with the use of little stuff.”
Netflix Sets To Feature Ikorodu Bois In Its Oscar Film Brand Campaign
👤CARTNEY 📅26-04-2021 23:02
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